5 Reasons To Focus On Skills Over Passion

Catch phrases online like "follow your heart, or passion and make money" however well intended, can be misleading. Passion alone does not make for a successful business.

Even if you know in your heart and soul you have something really special to offer, making it into something to sell is a deep process. 

What compels people to buy ultimately comes down to whether or not you can convince them you're the perfect solution they've been looking for to help solve their problem.

Spending money is EMOTIONAL. Can you relate?

Whether it's eco-friendly laundry soap or buying a car when we spend money, emotion is a factor in our decision making.

So, when you're thinking about starting or growing a business, knowing your natural SKILLS is equally if not more important to your passion and here's why.

-Your skills are likely something you have extensive experienced doing.

-There's measurable evidence of your achievements and/or success with...

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White Hot Truth Inspiration

Danielle LaPorte's White Hot Truth book signing event at Grace Cathedral in San Francisco in June, was wonderful. On the one hand, I wish I had more photos to share but, it wasn't that kind of event. It was the kind of event you ideally want to be 'present' for, not fidgeting with your iPhone to capture and share later...if you get my drift. I was there for the experience in real time. Bragging rights, I've had the fortune of meeting Danielle three times now and every experience has been uplifting and fun. 

(With Danielle, in NYC at Marie Forleo's B-School Conference in 2012)

 

My beautiful friend Laurie teaches NIA movement and dance. I met her recently in a FB Group and was thrilled to find out she lived just a bit North of me. Laurie kindly offered to drive so, I got to relax and enjoy seeing how the city's changed since I lived there. If you've ever been to San Francisco, you know it can be confusing getting from one place to the next. We got...

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Building Your Team

If you're considering building a team for your business, hold up a minute and read this first!

If your ultimate plan is to generate sustainable income, then hiring a part-time VA to help with specific tasks like editing your newsletter, posting content or managing your FB Ads, will be essential. 

The purpose of this post is to provide food-for-thought about building your team with an independent virtual part-time helper. Essentially, a DIY entrepreneur VA who is an at-will contractor helping you with specific tasks to free up your time, without hiring an official employee. 

The question is: Are the systems you currently have in place for your business *Ready Enough* you can quickly transfer daily or weekly tasks to someone else (a stranger) in such way they will make effective use of their time and your dollars?

Having a team is a BIG deal to be taken seriously. If you owned a business with a physical shop for example, you'd be required to pay...

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Making An Emotional Connection

If you've ever been to a LIVE concert, no matter what genre of music, I'm just guessing it was a memorable experience for you. As an old school rock-n-roller myself, I've been to many concerts going back to the good ol' 1970's when Bill Graham produced amazing Day On The Green concerts at the Oakland Coliseum. I was in high school and it was a BIG deal! 

Music brings people together because we feel something collectively through the gift of our favorite artists. It's both physical and emotional to be in the crowd. It's a moment like no other and it helps us Be and Feel more connected to the Artists whose music makes a difference in our lives.

The same idea is true for birthing a business that reflects who you are, your point-of-view and what you GIVE to your tribe. Needless to say, it's not magic, it doesn't happen overnight and living the dream is a journey.

Making some emotional connection is absolutely essential to succeed in online marketing and unlike...

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Doing Business Your Way

Doing business your way is not something to take lightly. If you want to make money, there has to be some structure and the ‘your way’ part is where you get creative license to define what that structure is.

No matter what your unique structure is, it will have to have specific components from a practical business standpoint otherwise, you’ll find yourself all over the map and likely struggling just to keep yourself afloat and stay positive in the game.

The following is a skeleton to help you create some structure within your business. You can work from this as a baseline and customize it however you want but, the idea is to help you think about creating a foundation with which you evolve over time. The beauty of doing business your way is that you can change things up anytime and in fact, change is necessary if you want to monetize, strengthen and potentially expand your business.

1. Structure of Work Flow:
-What are you peak productivity times of day?
-When do you...

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Quick Steps To Get Unstuck

REASONS WE GET UNSTUCK INCLUDE:

  • not enough down time to let your ideas sink in
  • taking on more than we can deal with
  • things/people don't fit in our situation
  • we need more sleep
  • we force ourselves to do stuff that doesn't align
  • self-doubt causes confusion
  • we need to break our project down into digestible bites
  • lack of patience
  • our expectations are excessive
  • lack of clarity 

All of this is easily fixable. The journey is as much about personal growth as business growth and I can appreciate wanting results -- but, everything happens in it's in own right time and when we force things, we don't always get the results we want anyway.

YOU are the driver of your destiny but, if you don't believe in that or yourself, you'll stay stuck. Circumstances might not always be our choice but, how we deal with them most certainly is! If you really need self-care, more sleep or time away from the grind, it's up to you to take it. Working on your terms means bucking up, using your creativity...

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Building Social Media Alliances

You can't build a viable business online or offline without alliances. Building social alliances strengthens your visibility, engagement and sense of purpose. Building social alliances is an absolute must if you're thinking long range.

Building social alliances is all about connectivity and it's very personal! You can't create a business that supports other people whether you're teaching them how to knit or learn tech, without trusting alliances.

Three categories to consider for alliances are; Clients, Peers and Influencers.

Happy Clients: People who've received enough value from us they are willing to share us with friends. They trust in us based on results they've received from working with us or using our products and that trust is currency. If you've ever had bad food, service or both in a restaurant, that's what you'll share. You won't recommend it to friends. The same is true with any business, program or service. That's why it's important you focus on your customer or clients...

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Your Business and Community

Your audience doesn't exist on social media 24/7-365. They are at the grocery store, mall, local garden center, farmers market, parks and busy with life in your immediate and outer community.

When you start connecting your business with your immediate community, you'll quickly see how many potential customers are out there. It's good to have a few business cards on hand when you're out and about. You just never know when you'll meet the next client or customer. Stay open to what's possible without limiting beliefs!

You might offer services that can be used by local businesses if you're a strategist, photographer, graphic artist, web developer, copy editor or other service-based industry. A friend of mine has a successful local Holistic Chiropractic practice, which she started a decade ago. More recently, she began offering online training for moms who want to learn holistic alternatives for family wellness.

Research Facebook for your local city using search words like...

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