Making An Emotional Connection

If you've ever been to a LIVE concert, no matter what genre of music, I'm just guessing it was a memorable experience for you. As an old school rock-n-roller myself, I've been to many concerts going back to the good ol' 1970's when Bill Graham produced amazing Day On The Green concerts at the Oakland Coliseum. I was in high school and it was a BIG deal! 

Music brings people together because we feel something collectively through the gift of our favorite artists. It's both physical and emotional to be in the crowd. It's a moment like no other and it helps us Be and Feel more connected to the Artists whose music makes a difference in our lives.

The same idea is true for birthing a business that reflects who you are, your point-of-view and what you GIVE to your tribe. Needless to say, it's not magic, it doesn't happen overnight and living the dream is a journey.

Making some emotional connection is absolutely essential to succeed in online marketing and unlike...

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Owning Your Value

'Owning Your Value' is a process of personal growth and transformation. You may have passion and creativity and know how to get stuff done but, when it comes to owning your value, stepping out of your comfort zone and being visible is critical. Tech tools and fancy websites don't give us confidence in ourselves. Knowing and owning your value can be challenging if you've never worked for yourself. If you're stuck in your business and are serious about moving forward, owning your value is a great place to start!

WHAT IS OWNING YOUR VALUE? Owning your value is both what you know and believe about the value you offer AND how you communicate that in your business. Through your words, visual marketing, website, copy, offers, broadcasts, content, etc., From your color palette to how you write and speak about your business and customers' needs. All of which points to owning your value. In order to gain people’s trust in your experience, knowledge and credibility, you have to...

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Shameless Self-Promotion

Do you remember the first people you were awe struck by online?

I’m just guessing the first people you admired online were Givers, right?

They likely had something that you believed you wanted or needed at that time. Maybe they spoke your language and metaphors. You felt they understood your challenges or struggles clearly. When they spoke, you believed they actually cared and were genuine.


That’s how it should be but, often isn’t the case!

Let's keep it real, shall we. While self-promotion is obviously central and essential to making money, there are do's and don't's that will make a difference, especially for budding entrepreneurs. If you're relatively new or trying to scale, please consider the following questions: 


-Do you really understand what your community wants and needs (maybe more than they do)?


-Do you know how to effectively communicate that to them…going deeper and more personal?


-What proof do you have that YOU can...

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Building Social Media Alliances

You can't build a viable business online or offline without alliances. Building social alliances strengthens your visibility, engagement and sense of purpose. Building social alliances is an absolute must if you're thinking long range.

Building social alliances is all about connectivity and it's very personal! You can't create a business that supports other people whether you're teaching them how to knit or learn tech, without trusting alliances.

Three categories to consider for alliances are; Clients, Peers and Influencers.

Happy Clients: People who've received enough value from us they are willing to share us with friends. They trust in us based on results they've received from working with us or using our products and that trust is currency. If you've ever had bad food, service or both in a restaurant, that's what you'll share. You won't recommend it to friends. The same is true with any business, program or service. That's why it's important you focus on your customer or clients...

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