If you've ever been to a LIVE concert, no matter what genre of music, I'm just guessing it was a memorable experience for you. As an old school rock-n-roller myself, I've been to many concerts going back to the good ol' 1970's when Bill Graham produced amazing Day On The Green concerts at the Oakland Coliseum. I was in high school and it was a BIG deal!
Music brings people together because we feel something collectively through the gift of our favorite artists. It's both physical and emotional to be in the crowd. It's a moment like no other and it helps us Be and Feel more connected to the Artists whose music makes a difference in our lives.
The same idea is true for birthing a business that reflects who you are, your point-of-view and what you GIVE to your tribe. Needless to say, it's not magic, it doesn't happen overnight and living the dream is a journey.
Making some emotional connection is absolutely essential to succeed in online marketing and unlike...
Doing business your way is not something to take lightly. If you want to make money, there has to be some structure and the ‘your way’ part is where you get creative license to define what that structure is.
No matter what your unique structure is, it will have to have specific components from a practical business standpoint otherwise, you’ll find yourself all over the map and likely struggling just to keep yourself afloat and stay positive in the game.
The following is a skeleton to help you create some structure within your business. You can work from this as a baseline and customize it however you want but, the idea is to help you think about creating a foundation with which you evolve over time. The beauty of doing business your way is that you can change things up anytime and in fact, change is necessary if you want to monetize, strengthen and potentially expand your business.
1. Structure of Work Flow:
-What are you peak productivity times of day?
-When do you...
Do you remember the first people you were awe struck by online?
They likely had something that you believed you wanted or needed at that time. Maybe they spoke your language and metaphors. You felt they understood your challenges or struggles clearly. When they spoke, you believed they actually cared and were genuine.
That’s how it should be but, often isn’t the case!
Let's keep it real, shall we. While self-promotion is obviously central and essential to making money, there are do's and don't's that will make a difference, especially for budding entrepreneurs. If you're relatively new or trying to scale, please consider the following questions:
-Do you really understand what your community wants and needs (maybe more than they do)?
-Do you know how to effectively communicate that to them…going deeper and more personal?
-What proof do you have that YOU can...
Your audience doesn't exist on social media 24/7-365. They are at the grocery store, mall, local garden center, farmers market, parks and busy with life in your immediate and outer community.
When you start connecting your business with your immediate community, you'll quickly see how many potential customers are out there. It's good to have a few business cards on hand when you're out and about. You just never know when you'll meet the next client or customer. Stay open to what's possible without limiting beliefs!
You might offer services that can be used by local businesses if you're a strategist, photographer, graphic artist, web developer, copy editor or other service-based industry. A friend of mine has a successful local Holistic Chiropractic practice, which she started a decade ago. More recently, she began offering online training for moms who want to learn holistic alternatives for family wellness.
Research Facebook for your local city using search words like...
The single most common obstacle new entrepreneurs face is prioritizing critical actions. White noise, shiny objects and FOMO (fear of missing out) often lead to excessive debt and giving up. It doesn't have to be that way for you! Below I share 5-essential actions to empower your business.
You can follow the blueprints of others and fall short because, One Size Does Not Fit All and you are not them! YOU are different and THAT'S YOUR POWER! Your knowledge, life experience and education merged with selective tools and perseverance is where you'll find your sweet spot.
We work in a crowded online space where taking the right actions, at the right time is critical! Following blue prints, road maps and someone else's path to success is a rabbit hole you don't want to take! Support tailored to your specific goals and needs is key!
Use the following tips and avoid wasting valuable time and money:
Know Your Biz Purpose and Ideal Client Avatar:
If you don't know...