There are lots of different ways to approach creating content. If you're self-employed, it's your job to learn the best way for your business and/or modify someone else's to fit you. Alternatively, you might come up with a process all your own. In this post, I share 3 Elements of Content Creation you can use repeatedly.
To start, let's address what content is.
Content is a way of communicating to your (potential) customers that you can relate to their challenges and problems, you understand their needs and you have a viable solution or tips to help or resolve their issue.
Content is the heart and voice of your business and what you stand for as a brand.
Content is the vehicle to help your customers achieve what they want and need and for you to make money. It's no different than going to a restaurant and paying to eat. The restaurant provides you with a product and service, the convenience of someone else doing the cooking and cleaning up the mess...
If you're considering building a team for your business, hold up a minute and read this first!
If your ultimate plan is to generate sustainable income, then hiring a part-time VA to help with specific tasks like editing your newsletter, posting content or managing your FB Ads, will be essential.
The purpose of this post is to provide food-for-thought about building your team with an independent virtual part-time helper. Essentially, a DIY entrepreneur VA who is an at-will contractor helping you with specific tasks to free up your time, without hiring an official employee.
The question is: Are the systems you currently have in place for your business *Ready Enough* you can quickly transfer daily or weekly tasks to someone else (a stranger) in such way they will make effective use of their time and your dollars?
Having a team is a BIG deal to be taken seriously. If you owned a business with a physical shop for example, you'd be required to pay...
'Owning Your Value' is a process of personal growth and transformation. You may have passion and creativity and know how to get stuff done but, when it comes to owning your value, stepping out of your comfort zone and being visible is critical. Tech tools and fancy websites don't give us confidence in ourselves. Knowing and owning your value can be challenging if you've never worked for yourself. If you're stuck in your business and are serious about moving forward, owning your value is a great place to start!
WHAT IS OWNING YOUR VALUE? Owning your value is both what you know and believe about the value you offer AND how you communicate that in your business. Through your words, visual marketing, website, copy, offers, broadcasts, content, etc., From your color palette to how you write and speak about your business and customers' needs. All of which points to owning your value. In order to gain people’s trust in your experience, knowledge and credibility, you have to...
Doing business your way is not something to take lightly. If you want to make money, there has to be some structure and the ‘your way’ part is where you get creative license to define what that structure is.
No matter what your unique structure is, it will have to have specific components from a practical business standpoint otherwise, you’ll find yourself all over the map and likely struggling just to keep yourself afloat and stay positive in the game.
The following is a skeleton to help you create some structure within your business. You can work from this as a baseline and customize it however you want but, the idea is to help you think about creating a foundation with which you evolve over time. The beauty of doing business your way is that you can change things up anytime and in fact, change is necessary if you want to monetize, strengthen and potentially expand your business.
1. Structure of Work Flow:
-What are you peak productivity times of day?
-When do you...
Your audience doesn't exist on social media 24/7-365. They are at the grocery store, mall, local garden center, farmers market, parks and busy with life in your immediate and outer community.
When you start connecting your business with your immediate community, you'll quickly see how many potential customers are out there. It's good to have a few business cards on hand when you're out and about. You just never know when you'll meet the next client or customer. Stay open to what's possible without limiting beliefs!
You might offer services that can be used by local businesses if you're a strategist, photographer, graphic artist, web developer, copy editor or other service-based industry. A friend of mine has a successful local Holistic Chiropractic practice, which she started a decade ago. More recently, she began offering online training for moms who want to learn holistic alternatives for family wellness.
Research Facebook for your local city using search words like...
The single most common obstacle new entrepreneurs face is prioritizing critical actions. White noise, shiny objects and FOMO (fear of missing out) often lead to excessive debt and giving up. It doesn't have to be that way for you! Below I share 5-essential actions to empower your business.
You can follow the blueprints of others and fall short because, One Size Does Not Fit All and you are not them! YOU are different and THAT'S YOUR POWER! Your knowledge, life experience and education merged with selective tools and perseverance is where you'll find your sweet spot.
We work in a crowded online space where taking the right actions, at the right time is critical! Following blue prints, road maps and someone else's path to success is a rabbit hole you don't want to take! Support tailored to your specific goals and needs is key!
Use the following tips and avoid wasting valuable time and money:
Know Your Biz Purpose and Ideal Client Avatar:
If you don't know...
When you're an emerging solo-entrepreneur achieving goals in a reasonable time can be challenging. A great goal might be creating sustainable income so you can add to your team and plan out the year well in advance. Goals are something I’ve struggled but, working for myself has helped me get better at it. Having multiple goals at once leads to stagnation. For many entrepreneurs, the biggest challenge is choosing one goal at a time and persevering without getting sidetracked. Sound familiar?
Goals become stagnant when our structure to achieve them isn't clear or if they don't align on a soul level. As the 'boss' of your business, it's imperative you create systems and structures to align with your business values and intentions.