In order to create compelling content it's essential you understand your ideal (dream) client and target audience, first. Knowing your ideal and target audience means understanding what they want and need. It's equally critical to clearly convey the results your audience can anticipate. Talking about features is easy but, benefits and results are what build trust and propel people to buy.
Your content should reflect your knowledge, experience and personal connection to your work. It should demonstrate your intention to help and show you care.
Create memorable content!
Create content with results in mind, for example:
-inspiration or motivation to take action
-simple steps to resolve a problem
-knowledge or experience to learn a new skill or plan something specific
-improved energy and perspective about their life, business or issue
-deeper clarity around their idea, problem, vision or challenge
Think of it this way — You know and have experienced more...