There are lots of different ways to approach creating content. If you're self-employed, it's your job to learn the best way for your business and/or modify someone else's to fit you. Alternatively, you might come up with a process all your own. In this post, I share 3 Elements of Content Creation you can use repeatedly.
To start, let's address what content is.
Content is a way of communicating to your (potential) customers that you can relate to their challenges and problems, you understand their needs and you have a viable solution or tips to help or resolve their issue.
Content is the heart and voice of your business and what you stand for as a brand.
Content is the vehicle to help your customers achieve what they want and need and for you to make money. It's no different than going to a restaurant and paying to eat. The restaurant provides you with a product and service, the convenience of someone else doing the cooking and cleaning up the mess...