Your audience doesn't exist on social media 24/7-365. They are at the grocery store, mall, local garden center, farmers market, parks and busy with life in your immediate and outer community.
When you start connecting your business with your immediate community, you'll quickly see how many potential customers are out there. It's good to have a few business cards on hand when you're out and about. You just never know when you'll meet the next client or customer. Stay open to what's possible without limiting beliefs!
You might offer services that can be used by local businesses if you're a strategist, photographer, graphic artist, web developer, copy editor or other service-based industry. A friend of mine has a successful local Holistic Chiropractic practice, which she started a decade ago. More recently, she began offering online training for moms who want to learn holistic alternatives for family wellness.
Research Facebook for your local city using search words like...