No one is Born a marketing genius, stand-alone artist, Master Chef, etc., Achieving great things in life requires effort, practice, patience and perseverance.
When building a business we do a lot of things based on the advice of others. Because, someone we think we can trust, told us. Because we learned it in an online marketing program from an “influencer” and bought into the fear if we didn't do it a certain way—THEIR way, we would fail!
Hopefully after you’ve chased the work of experts a few years, you’ve learned not all “experts” give advice that fits YOU!
Of course, there’s certain aspects & factors of marketing we must consider & practice in our planning, strategy and execution - HOWEVER, have you noticed even “influencers” don’t guarantee results?
Because, no one can! Everything is a Test. An Experiment and to some degree you have to keep trying and working at it and be willing to test and...
In order to create compelling content it's essential you understand your ideal (dream) client and target audience, first. Knowing your ideal and target audience means understanding what they want and need. It's equally critical to clearly convey the results your audience can anticipate. Talking about features is easy but, benefits and results are what build trust and propel people to buy.
Your content should reflect your knowledge, experience and personal connection to your work. It should demonstrate your intention to help and show you care.
Create memorable content!
Create content with results in mind, for example:
-inspiration or motivation to take action
-simple steps to resolve a problem
-knowledge or experience to learn a new skill or plan something specific
-improved energy and perspective about their life, business or issue
-deeper clarity around their idea, problem, vision or challenge
Think of it this way — You know and have experienced more...
When YOU are your BRAND and you provide service for others, you should expect periodic phases where change is needed. You might change what you value, believe in, talk about and care about. AND you'll likely change your business goals, objectives and maybe embark on an adventure of multiple interests to see what sticks!
Your business is much more than a logo, fonts and tagline! In fact, while brand identity is important, the products and services you're putting out into the world are the ultimate factor in helping your customers get results!
If you feel out of alignment and *the work* starts to feel draining, that's a RED FLAG you need to STOP and take time to investigate WHY! This cycle is something I've experienced a few times and each time, I needed to change my business, not just my branding.
If you truly want to share your deeper purpose, you have to accept you might change your mind and heart about your business. It's actually...
Catch phrases online like "follow your heart, or passion and make money" however well intended, can be misleading. Passion alone does not make for a successful business.
Even if you know in your heart and soul you have something really special to offer, making it into something to sell is a deep process.
What compels people to buy ultimately comes down to whether or not you can convince them you're the perfect solution they've been looking for to help solve their problem.
Spending money is EMOTIONAL. Can you relate?
Whether it's eco-friendly laundry soap or buying a car when we spend money, emotion is a factor in our decision making.
So, when you're thinking about starting or growing a business, knowing your natural SKILLS is equally if not more important to your passion and here's why.
-Your skills are likely something you have extensive experienced doing.
-There's measurable evidence of your achievements and/or success with...
Mindset is important to everyday life and like learning to cook, paint or an alternative healing art, requires practice. To become part of our daily life, we actually have to consciously apply the tools behind it.
Let's break it down:
What is Mindset?
-voice inside your head
-things we tell ourselves
Why is Mindset important?
-it informs our emotions, behavior and energy
-how we think about ourselves is what we project
-how we think informs our actions and decisions
-our actions and decisions directly relate to goals and outcome
What is Right Mindset?
-Right mindset is the ability to have negative thoughts and quickly
reset or reconfigure them into useful, positive, productive state-of-mind.
-It’s about taking the emotion out of the equation for Objective reasoning. Without negating how you FEEL!
-having the intention to find solutions rather than worry
-trusting in yourself to tackle challenges rather than allow them to hold you...
Danielle LaPorte's White Hot Truth book signing event at Grace Cathedral in San Francisco in June, was wonderful. On the one hand, I wish I had more photos to share but, it wasn't that kind of event. It was the kind of event you ideally want to be 'present' for, not fidgeting with your iPhone to capture and share later...if you get my drift. I was there for the experience in real time. Bragging rights, I've had the fortune of meeting Danielle three times now and every experience has been uplifting and fun.
(With Danielle, in NYC at Marie Forleo's B-School Conference in 2012)
My beautiful friend Laurie teaches NIA movement and dance. I met her recently in a FB Group and was thrilled to find out she lived just a bit North of me. Laurie kindly offered to drive so, I got to relax and enjoy seeing how the city's changed since I lived there. If you've ever been to San Francisco, you know it can be confusing getting from one place to the next. We got...
If you're considering building a team for your business, hold up a minute and read this first!
If your ultimate plan is to generate sustainable income, then hiring a part-time VA to help with specific tasks like editing your newsletter, posting content or managing your FB Ads, will be essential.
The purpose of this post is to provide food-for-thought about building your team with an independent virtual part-time helper. Essentially, a DIY entrepreneur VA who is an at-will contractor helping you with specific tasks to free up your time, without hiring an official employee.
The question is: Are the systems you currently have in place for your business *Ready Enough* you can quickly transfer daily or weekly tasks to someone else (a stranger) in such way they will make effective use of their time and your dollars?
Having a team is a BIG deal to be taken seriously. If you owned a business with a physical shop for example, you'd be required to pay...
If you've ever been to a LIVE concert, no matter what genre of music, I'm just guessing it was a memorable experience for you. As an old school rock-n-roller myself, I've been to many concerts going back to the good ol' 1970's when Bill Graham produced amazing Day On The Green concerts at the Oakland Coliseum. I was in high school and it was a BIG deal!
Music brings people together because we feel something collectively through the gift of our favorite artists. It's both physical and emotional to be in the crowd. It's a moment like no other and it helps us Be and Feel more connected to the Artists whose music makes a difference in our lives.
The same idea is true for birthing a business that reflects who you are, your point-of-view and what you GIVE to your tribe. Needless to say, it's not magic, it doesn't happen overnight and living the dream is a journey.
Making some emotional connection is absolutely essential to succeed in online marketing and unlike...
'Owning Your Value' is a process of personal growth and transformation. You may have passion and creativity and know how to get stuff done but, when it comes to owning your value, stepping out of your comfort zone and being visible is critical. Tech tools and fancy websites don't give us confidence in ourselves. Knowing and owning your value can be challenging if you've never worked for yourself. If you're stuck in your business and are serious about moving forward, owning your value is a great place to start!
WHAT IS OWNING YOUR VALUE? Owning your value is both what you know and believe about the value you offer AND how you communicate that in your business. Through your words, visual marketing, website, copy, offers, broadcasts, content, etc., From your color palette to how you write and speak about your business and customers' needs. All of which points to owning your value. In order to gain people’s trust in your experience, knowledge and credibility, you have to...
If you've ever had too many ideas stop you from taking action, I can relate and wrote this for you! It's not an abundance of ideas that prevents us from taking action, though. It's actually OVER-THINKING that prevents us from taking action. Over-thinking causes confusion and because, you're so smart you have an abundance of ideas, why not start with ONE idea and cut yourself some slack!
Wouldn't it be great if you could complete ONE thing instead of chipping away at a dozen unfinished projects? It took me FOREVER to finally let go of my super-midlife+-mom-bizpreneur cape for something more basic that keeps my spirits high, my health in tact and my business strategy in tact. And I forgive myself for the time I lost I'll never get back!
Think of it this way — You know and have...